Leaving the amount of phones sold is negative.
In electronics the evolution trend has been prices going down and volume going up.
When you are coming into a stage where volume don´t rise, you can compensate with lifting prices for a while , but not very long, as there is always competition, and you come to a point where the volume starts falling, and to keep it up you must lower prices…
So developing services, or other products is crucial.
The size of apple is a problem, the company is so big it is not easy to invent new businesses with the needed volume.
Leaving the amount of phones sold is negative.
In electronics the evolution trend has been prices going down and volume going up.
When you are coming into a stage where volume don´t rise, you can compensate with lifting prices for a while , but not very long, as there is always competition, and you come to a point where the volume starts falling, and to keep it up you must lower prices…
So developing services, or other products is crucial.
The size of apple is a problem, the company is so big it is not easy to invent new businesses with the needed volume.